Hello Beautiful!

I am Erin Loya, a luxury hair and makeup artist based in Southern California- specializing in soft, timeless glam for weddings and special events. My goal is to make you look and feel like the most elevated, confident version of yourself on your special day.

While I am based in Riverside, I am fully mobile to travel anywhere. I began my beauty journey at Marinello Schools of Beauty in 2007, however I did not officially launch my business behind the chair until 2018. Taking that leap was one of the best decisions I have ever made-this has really allowed me to fully embrace my artistry and passion for creating effortless, camera ready looks that last all night!

As a wife and mom of two amazing teenage girls, I know how meaningful life’s milestones are. That’s why I care deeply about every detail of your day-from your getting ready timeline-to the energy in the room. My promise is to make your wedding morning experience as seamless, calm and joyful as possible.

I truly believe there’s something magical that happens when a woman looks and feels her best and I can’t wait to be part of that moment for you!